CANON: DSLR Camera Heaven at the Rio Olympics 2016

A room full of DSLR cameras is every photographers heaven

Why do people love the Olympics so much? Sure there’s the breadth of international representation and one of the few times we all seem to get along under one roof, much less on one planet, but it’s the sheer soundbite quality to it all. Everything is on a big scale, like the crowds, and everything is a pinnacle: The strongest lifter, the best diver, the most complete gymnast, and of course the granddaddy of them all, ‘Fastest Man In The World’. These are titles that only surround the Olympics, and of course you can’t cover such an event of metaphoric status without an absolute armory of photography gear, and that’s what Canon has brought.

Photographing large sporting events for thousands of news outlets and an audience of billions requires meticulous planning and technical resilience. The staff and engineers from CPS help ensure that the Canon cameras used by the world’s top sports photographers receive precision treatment that allows them to take pictures that capture key moments and illustrate the spirit of competition,” said Kevin Coombs, editor-in-chief for Thomson Reuters.

At the Superbowl, Wimbledon, and any major sporting event it’s the Canon grey lenses you’ll see adorning the sidelines, but nothing quite like this. This, is a veritable munitions depot of Canon camera gear, and it’s the big guns like the EOS-1D X Mark II and L lenses as far as the room extends. Canon has over 1600 lenses at the games, and over 70 staff members to support the gear and the photos who will be using it; photographers who will be walking around with about $40k worth of it at any given time, with gear capable of amazing feats. Take, for example, that the 1DX can shoot at 14FPS for over 12 seconds, meaning a photographer covering Usain Bolt’s predictable victory can start as the race begins and never take his finger off the trigger for the entire duration of the 100mm sprint.